All services are offered online. Daily mails are delivered securely and you can access the web archive any time from anywhere on Earth.
Head Office
27 A Mahasen Mw, Nugegoda, 10250 Sri Lanka
Lanka Monitoring Agency
Lanka Monitoring Agency specializes in Media Researching, Monitoring, Analyzing and Archiving advertisements and public relations activities of specific industries carried in Press, TV, Radio & Social Media in order to provide data to enhance your marketing strategy.
Why Choose Us for Media Monitoring
Media monitoring is the task of monitoring the output of print, online and broadcast media. For most companies, this is a vital step in PR strategy, as you must be aware of everything that goes on in your own industry in order to remain focused and foretelling of upcoming trends.
You need to understand how your organisation is being presented and perceived, but you also need to be aware of what your competition is doing and the general PR trends and activities of your industry, which is why monitoring all that is mentioned about you and your competitors is vital in growing as a company.
With over 100 media outlets in Sri Lanka and countless online publishers and broadcasters, keeping track of what is said about you, your company and brand is quite an arduous and expensive task to do yourself.
Thus, LMA's services are much sought after, primarily for verifying advertising but more critically for tracking competitor media activity.
Furthermore, with LMA’s library archive covering over 10 years of data on various industries, LMA also offers detailed search and analytical tools for comprehensive industry analysis and insights; giving you ample opportunities to adjust and adapt your strategy accordingly.
Thus, while it is possible to have this service done internally, the benefits of using a third-party service are invaluable as not only is it a much lower cost, but it is done in a very systematic way that has been perfected over the years, allowing you to get an outsider view of your company and your industry in a way that is 100% accurate.
Service is very flexible and excellent customer care.
A good and consistent service is provided throughout.
About Lanka Monitoring Agency
Lanka Monitoring Agency is a Media Monitoring company specializing in researching, monitoring, analysing and archiving advertisements and public relations activities of various industries in Sri Lanka. From its inception in 2008, LMA was the first and only company to offer clients direct online access to the full library of stored media as well as the first to offer a daily email service of relevant ads and articles right to your desktop the same day at the beginning of the workday. Now, LMA offers media monitoring on all mediums including Print Media, E-news Websites, TV, Radio and Social Media. With over 100 media outlets in Sri Lanka and countless online publishers and broadcasters, LMA keeps track of it all.
LMA strives to offer the most accurate and verified service to monitor, measure and verify traditional, digital, social and emerging media, while sustaining a high percentage of accuracy and with the hope to be consistently expanding product portfolios to offer specialised services that cater to new sectors of the economy. With a vision to make all information available to those who participate in economic, social and political activity, LMA’s services promote and encourage competition as well as efficiency. LMA’s dedication to improvement and adaptation with the emergence of digital media ensures their place amongst the leading media monitoring companies in Sri Lanka, and aids in fulfilling its mission to improve and innovate new capacity and metrics for better monitoring, measurement and verification. Overall, LMA hopes to be the leader in monitoring, measurement and verification of news and other selected topics in the media, providing the most accurate, reliable and timely data of content published in Sri Lankan media.
LMA’s main service is monitoring a client’s relevant industry, capturing the media of the client in public media, as well as the media of their competitors. One of LMA’s key resources is its Web Archive which covers over 10 years of data on various industries, while also offering detailed search and analytical tools for comprehensive industry analysis and insights. Updated daily, in real time, this archive is available for all clients to access any type of data relevant to their needs. This is in addition to the daily reports delivered as soon as all the information has been collected. Furthermore, with monthly reports that are customisable to suit the individual needs of each client, LMA is able to provide unparalleled insights into an entire industry.
